I can no longer be silent. What happened to 7-Up and what the fuck is a "Sierra Mist"? Admittedly, I grew up in a Sprite-drinking household and prefer ginger ale to all soda. However, 7-Up had a good campaign, taste, and packaging going for it. Who didn't like the red dot? Sierra Mist is just a Sprite knock-off and is clearly a bastardization of Sprite and Mountain Dew campaigns that took a turn for the generic. Every time I see Sierra Mist at a restaurant or movie theatre I feel like I am being forced to consume the product of a corporate hack who is still hung up on "XXXtreme sports" and targeting customers with zany Southwestern furniture sets or Bed Bath and Beyond color-blocked bistro paintings. Shame on you corporate hack. Haven't those people suffered enough? Every time I pass by your product I shed a tear for empty robotic soul.
AMEN SISTER FRIEND! You go to tell it on the top of that Sierra Mountain!~ If they were smart, they'd market DIET Sierra Mist stronger than the sugary substitute. There's never a non-caffeine diet soda alternative at the movies or most fountain stations. However, their soul-less attempt will not go unvanquished.
Glad you're back BH!
Posted by: Chris | May 01, 2008 at 09:20 AM
For the font alone, I say NO to Sierra Mist. Completely agree with you assessment of the target audience for it.
HOWEVER, I do know what happened to 7-Up. Orlando Jones. Became spokesman in 2000 according to wikipedia and is that not the last time you saw the drink offered far and wide? The better question is what happened to Orlando Jones.
Also, Michael Ian Black is the spokesman for Sierra Mist and after seeing "Pleasure of Your Company" with Jason Biggs, which Black directed, Sierra Mist may be out of your life any day now.
Posted by: nilblogette | May 01, 2008 at 04:32 PM
On the FONT alone? LOL, that's funny!it is rather word perfect isn't it?
Posted by: Chris | May 02, 2008 at 10:03 AM
i wish i had one of those vintage Un-Cola lights (the 7-up can with the flicker lightning bulb).
meanwhile, have you tried the new Canada Dry Green Tea Ginger Ale?
wondering if it might mix well with Absolut Pepper Vodka?
Posted by: A.J. | May 07, 2008 at 11:56 AM
I so prefer Ginger Ale to everything else. Ginger anything to be certain.
Gingerbread vs other cookies. Ginger Spice vs. Scary. Gingervitis vs. regular old tooth decay.
Posted by: Dandy Darkly | May 08, 2008 at 04:33 PM
You are right! 7UP is still very classically cool. I always though Sierra Mist was something rednecks brought with them to Nascar races for their kids to drink while they downed Busch Beer.
It is and always will be just a "wannabe" in the storied halls of soft drink popular culture.
Posted by: Christie | May 09, 2008 at 12:27 PM
I'm a ginger ale fan too :), but i do prefer sierra mist to 7up...i only drink 7up when i'm sick :D
Posted by: Sophie A. | May 16, 2008 at 04:23 PM
In all honesty, the red dot reminds me of the packaging on Maxi pads.
Posted by: Morgan | July 11, 2008 at 06:47 PM